From an interview with Murakami Takashi in today's Asahi Shimbun:

Asahi Shimbun: "Cool Japan" has quite the reputation overseas, and you've been seen as one of its standard bearers.
Murakami Takashi: No one talks about "Cool Japan" overseas. That's totally false: just a rumor. It's a term that Japanese people made to satisfy their own narcissism, little more than a catchphrase for advertisers trying to get public money.
. . .
AS: Nevertheless, the Japanese government is tyring to push anime, toys, and fashion as part of "Cool Japan" overseas.
MT: That's just money for people like advertisers. None of it comes back to the artists, and it's a waste of tax revenue. Even in the anime and game industries, the Japanese market share is being taken by foreign companies, and there's no end to the mergers and consolidation. It's really pitiful. Not only do the creators make a pittance, but they also subcontract to other countries so they can't develop their labor force. The ground is sinking beneath their feet.
. . .
[Murakami speaks of the poor state of the art universities]
AS: That being said, didn't Japan develop it's own unique culture? Manga and anime, for example?
MT: After America dropped the bomb and Japan lost the war, Japan didn't even have a definite state but was able to maintain peace by relying on the US. What was born out of that situation was "subculture" and the otaku culture. As culture, they were like a sterile flower.
To make a sterile flower bloom into something worthwhile you need some kind of mechanism, but no one is interested in putting in the effort. I'm concentrated on how I can get to the top on the global stage. Japanese people can't even be number one in golf or tennis. Why is that? Because they can get by pretty easily within the country, they get lazy. Because local governments want to put art all over their cities, artists can get by comfortably without looking abroad, and mere craftsmanship is highly overrated. They're too soft.
I, too, dislike it.



